Bill Seward Delivers Keynote Speech at MODEX 2024

Bill Seward, President of UPS Supply Chain Solutions, took center stage to deliver the keynote address to kick off MODEX 2024. Hosted by Katie Kirkpatrick, President and CEO of the Metro Atlanta Chamber, the discussion touched on several topics including the future trajectory of supply chains, UPS' strategic investments in technology, and Seward's personal journey from loading trucks to executive. Here are the key takeaways:

On the future of supply chains

Seward discusses the evolution of supply chains, highlighting the recent surge in nearshoring. He pointed out Mexico's ascension as the United States' primary trade partner, replacing China, and underscored the advantageous tax incentives associated with collaboration with Mexico. While acknowledging China's continued significance, UPS has adopted a “China Plus” strategy, leveraging neighboring nations like Vietnam to better spread resources.

He stressed UPS' commitment to readiness as the key to its success. “If you looked at how things are done today compared to 3 years ago, it’s totally different,” he said. “At UPS, we're already ready for what's happening next.”

On the importance of technology

Seward highlighted the impact of technology on operational efficiency and customer satisfaction. He pointed to the recent debut of UPS Supply Chain Symphony, a comprehensive platform integrating 17 distinct supply chain facets, including shipping, warehousing, and inventory management. This innovation generated $3 billion in revenue last year.

He also discussed the growing significance of healthcare within UPS' portfolio, citing the success of UPS Premiere, a service ensuring optimal conditions of temperature, light, and humidity of its pharmaceutical deliveries.

Other insights 

• Seward discussed working at UPS as a college student loading trucks and making deliveries. He notes that many of the company's leaders also got their start as hourly employees. 
• Addressing concerns about supply chain investments, Seward stressed the importance of judicious spending and maximizing returns.
• He shared a story about relocating to Grand Rapids for a job outside his comfort zone. He stressed the importance of risk and how it led to his success.
• When asked where he gets his news from, Seward pointed to the New York Times and Wall Street Journal, but also noted The Economist is the best way to get up to speed on politics and business. He starts his day with the Puzzles section of the New York Times.
• His advice for the room: “Be sure to think about UPS for all your supply chain needs. Yes, I know that's a cheap plug.”
• Overall, Seward's keynote address provided valuable insights into UPS' strategic vision, technological prowess, and commitment to excellence in supply chain management.