Big Lift LLC acquires ePicker LLC

Big Lift, the North American subsidiary of lift truck company EP Equipment, will rebrand ePicker as EP to capitalize on its parent company's global brand reputation.

Big Lift, the North American subsidiary of lift truck company EP Equipment, will rebrand ePicker as EP to capitalize on its parent company's global brand reputation.

Big Lift LLC announced today that it completed the acquisition of ePicker LLC, a fast-growing material handling equipment provider based in Fort Worth, Texas. Since its launch in 2021, ePicker has built an impressive network of industry-leading material handling distributors that market its portfolio of electric pallet jacks, stackers, access vehicles and lithium-ion-powered forklifts to customers across North America.    

Big Lift is the North American subsidiary of EP Equipment, one of the fastest-growing and most innovative material handling equipment companies in the world. EP Equipment specializes in designing and manufacturing lithium-powered forklifts, warehouse equipment and autonomous material handling solutions. Terms of the acquisition were not disclosed in the announcement.

Big Lift currently distributes Big Joe Forklifts, a leading North American material handling brand founded in 1951. Big Joe pioneered the Class III “walk-behind” lift truck market segment and continues to have the broadest portfolio of powered walk-behind lift trucks in North America, the company noted. 

Following its acquisition of ePicker, Big Lift will re-brand ePicker as EP to capitalize on its parent company's strong global brand reputation. The North American EP brand will utilize the former ePicker leadership team that joined the company through the acquisition.   

The Big Joe and EP brands will be distributed through their current sales channels while focusing on different product segments, Big Lift explained. The Big Joe channel will continue to focus on innovative niche products and in-between-handling applications while the EP channel will primarily focus on “purpose-built” lithium-ion forklifts. Both brands will offer autonomous solutions.  

“This acquisition is an important part of Big Lift’s strategy to become the market leader in lithium-powered material handling solutions and, specifically, the industry leader in lithium forklifts in North America. The addition of the ePicker team and ePicker forklift distributors will benefit both channels as it will enable Big Lift to dramatically increase our resource base, significantly strengthen our aftermarket support capabilities, and ensure we continue to launch high-quality, innovative products,” said Dan Rosskamm, President of Big Lift.   

“Building off the success of ePicker, EP North America will hit the ground running, bringing best-in-class lithium-powered forklifts to retailers, warehouses and DCs,” said Jason Bratton, General Manager for EP North America. “As demand for new energy forklifts is increasing, I am excited to be part of a larger global team that shares the vision of what North America needs for material handling solutions.”  

EP North America is based in Fort Worth, Texas and offers a range of material handling solutions from lithium-ion Class 1 forklifts to lithium battery solutions, stackers, pallet jacks and access vehicles. As part of Big Lift, the company added, EP North America will have additional resources available to its dealer network as well as end-users, including increased engineering capabilities, marketing support, customer service, aftermarket parts and warranty support.