In 1999, The Timberland Company recognized an opportunity to bring premium, durable boots to the professional tradesman–a consumer that sees footwear as essential tools to help them do their jobs. And the Timberland PRO® brand was born.
Our approach: research the industry, get to know the work environments, talk to customers and consumers, and find out which of their needs weren’t being met by any other products. Then, we found a way to deliver on those requirements. And if the products or technologies didn’t already exist, then we’d just have to invent them.
In 1999, The Timberland Company recognized an opportunity to bring premium, durable boots to the professional tradesman–a consumer that sees footwear as essential tools to help them do their jobs. And the Timberland PRO® brand was born.
Our approach: research the industry, get to know the work environments, talk to customers and consumers, and find out which of their needs weren’t being met by any other products. Then, we found a way to deliver on those requirements. And if the products or technologies didn’t already exist, then we’d just have to invent them.
