ThruWave recruits Pieter Krynauw as new CEO

ThruWave, a startup that is pioneering the use 3D millimeter wave (mmWave) imaging for logistics and supply chain automation, announced today it is welcoming Pieter Krynauw as CEO, effective immediately. Krynauw joins ThruWave from Honeywell where he served in multiple roles in the US, China and the Middle East in the Performance Material & Technologies (PMT) and Safety & Productivity Solutions (SPS) groups. Most recently he served as president of Honeywell Intelligrated, a world leader in supply chain automation.

Unlike existing X-ray inspection systems, ThruWave’s sensors use human-safe millimeter waves to enable safe operation alongside human workers in busy warehouses and fulfillment centers and beyond. ThruWave’s analytics layer automatically interprets images to identify objects, measure cube utilization, count items, and detect missing or damaged items, all at high speed. ThruWave systems can automatically image and analyze up to 20,000 boxes or totes per hour, the vendor states.

“Consumer expectations are constantly changing, resulting in increasing pressure on supply chains and business operations. Over a career of nearly twenty years spanning multiple industries, I’ve seen and felt the challenges this creates for our customers and the role technology can play to lead the way in solving problems in a new and better way. ThruWave’s outstanding team is developing innovative products that solve key challenges for critical infrastructure security and supply chain visibility,” said Krynauw. “I look forward to leading the team as our solutions deliver compelling value for customers seeking unprecedented visibility and efficiency in their operations. Today, ThruWave lets our customers see through physical barriers, to the items inside, enabling the measurement of cube utilization, item counts and anomaly detection, all without opening sealed packages. Tomorrow, this level of perception will yield a new way for machines to see the world and help people make decisions ultimately reducing operating costs, improving safety and security as well as reducing carbon footprint.”

“We look forward to Pieter’s leadership and experience across multiple verticals in sensing and automation, as ThruWave delivers our ground-breaking 3D millimeter wave (mmWave) sensing and analytics solutions”, said ThruWave founder and Chief Scientist Matt Reynolds, adding “Pieter brings an outstanding global business perspective to ThruWave, and his leadership of high-growth, customer success-focused technology organizations will be an incredible asset as we serve our global customer base.”

Calvin Chin, Director and Managing Partner of ThruWave’s lead investor E14 Fund added, “Pieter shares our vision for ThruWave as he’s been on the front lines of serving the world’s largest and most demanding customers. ThruWave is transforming the way supply chain decisions are made by replacing sampling and guesswork with actionable intelligence that customers just could not get before. This will be another exciting chapter in ThruWave’s deployment of innovative supply chain solutions that enable customers to maximize accuracy and efficiency while minimizing their environmental impact and carbon footprint.”